Tanduay, one of the most awarded
Philippine rum brands, continues to receive accolades from top international
spirits competitions. Recently, the USA Spirits Ratings gave two of its
products -- Tanduay Asian Rum Gold and Tanduay Asian Rum Silver -- a gold medal
each.
The USA Spirits Ratings judging
panel is comprised of top-level spirits buyers with current direct commercial
buying responsibility. They are joined by spirits consultants and experts who
are directly involved in the development of new spirits brands or buying
spirits for commercial resale in the judging panel.
“It gives us great pride to
receive good feedback from customers and experts from the Philippines and other
countries. This shows that our hard work is being recognized. We thank the
judges of the USA Spirits Ratings for giving us the gold,” said Tanduay President
and COO Lucio Tan III.
Rating Quality, Value, and
Packaging
Scores were given in the
following categories: quality, value, and packaging. The highest score was 100,
and spirits that received a rating above 90 were awarded a gold medal. Those
that received a rating between 80-89 were awarded a silver medal, while those
that received a rating between 70-79 were awarded a bronze medal.
Tanduay Asian Rum Gold received a
rating of 91, while Tanduay Asian Rum Silver received a rating of 90 -- which
both merited them a gold medal.
The quality score was based on
how agreeable the product is to its target customer andchemical analysis.
Appearance, body, taste, and aftertaste were considered in this category. The
value score was based on how well it was priced and the greater quality for the
price, while the packaging score was measured by how well the product is
perceived by the customer.
In judging the entries, the
judging panel initially conducted a blind tasting to determine each product’s
quality and drinkability. The spirits were then assessed by variety, style,
region, and country and scored based on quality and retail price.
The judges next assessed the
design, label, and packaging of the entry’s bottle or format to determine how
well it matched up or complemented the quality of the product and its price
point and how it is perceived when placed on the spirits shelf along with other
products. Each judge also gave their independent score and a weighted average
was taken at theend. Products that received a gold (a score of 90 and above)
were again tasted to ensure the quality of their scores.
Tanduay’s Winning Streak
This is not the first time that
Tanduay Asian Rum Gold and Tanduay Asian Rum Silver were honored by prestigious
spirits competitions.
Tanduay Asian Rum Gold has
received awards from the International Review of Spirits, San Francisco World
Spirits Competition, the Monde Selection, Superior Taste Award of the
International Taste and Quality Institute, the Beverage Tasting Institute, and
the Madrid International Rum Conference, among others.
Tanduay Asian Rum Silver is a
multi-awarded rum product as well. It has received accolades from the San
Francisco World Spirits Competition, International Review of Spirits, the Monde
Selection, International Taste and Quality Institute, Beverage Tasting
Institute, and San Diego Spirits Festival International Spirits Competition,
among others.
“Tanduay has been in the industry
for more than 160 years, and through hard work and innovation, we will continue
to deliver gold-standard quality products to our customers in the Philippines
and the rest of the world,” said Tan. Tanduay is the top rum brand in the
Philippines, and has also been declared the World’s Number 1 Rum in terms of
sales by Drinks International magazine. It is available throughout the country
through traditional stores and its online selling platform, www.shots.ph.
Outside of the Philippines,
Tanduay is sold by top wines and spirits distributors in the U.S. states of
Arizona, California, Florida, Hawaii, Illinois, Michigan, Minnesota, Nevada, New
Jersey, New York, Tennessee, and Wisconsin, and the territory of Guam; China;
Singapore; and the United Arab Emirates. Most recently, it has also entered the
markets of Germany, Belgium, the Netherlands, and Luxembourg.
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