Gerified Philippines

Datu Puti just kicked off 2021 by making history in setting a new Guinness World Records™ title for the most people dipping food into vinegar online simultaneously.   On January 24, the brand hosted a large-scale online meeting via Zoom, dubbed as the Datu Puti Mukhasim Nation World Record Day, where nearly 200 “Ka-Datus” joined the attempt to set a new Guinness World Records™ title. Hosted by Sam YG, the official title attempt was led by Datu Puti’s celebrity Sukambassadors Tita Krissy Achino, Eric “Eruption” Tai, and Maymay Entrata.   Participants were divided into six Tribo Breakout Rooms, namely Tribo Sukang Puti facilitated by JC Tevez, Tribo Sukang Sinamak with Maymay Entrata and Cara Eriguel, Tribo Pinoy Spice headed by Eric “Eruption” Tai, Tribo Sukang Tagalog with Tita Krissy Achino, Tribo Sukang Iloko with Show Suzuki, and Tribo Spiced Vinegar led by Nikki Viola.   The breakout rooms ensured that Guinness World Records™ official adjudicator Brian Sobel, who join...

The world is facing an economic, health, and social crisis due to Coronavirus (CoVid-19), which is identified as an illness caused by a virus that can spread from person to person. Truly, this CoVid-19 pandemic shook the hotel industry really hard, and turned many hotel businesses upside down, especially here in the Philippines.  As we all know the hotel industry is designed to operate and accept guests 24/7. But because of this pandemic, travel restrictions were put in place to control the further spread of the virus.  In line with that, Hotel Sogo, the largest hotel chain in the Philippines, utilized this pandemic as an opportunity for innovation. Hotel Sogo unveiled new measures to re-establish confidence in the hotel industry as they adapt to the “new normal” state.  Innovation as its finest. As part of their “So Clean, So Good, So Safe” campaign under its Sogo So Safe Program, concrete ways were made to increase its cleanliness standards to meet the new ...

Studies highlight the importance why parents should not miss this window of opportunity    Did you know that the first five years of a child’s brain development will determine how successful the child will be for the rest of his life?  There’s a phase called the “critical period” --- a phase where the brain cell connections are more flexible and receptive to the influence of life experiences. If you miss out on this window of opportunity, it might be harder for your child to cope with the ever-changing world.  Based on “Why Early Childhood Matters” published in First Things First https://www.firstthingsfirst.org/early-childhood-matters/brain-development/), 90% of brain growth happens before kindergarten. Newborn babies have all of the brain cells they’ll have for the rest of their life, but the synapses, or connections, between these cells are what make the brain work. These connections enable us to do just about everything - including moving, thinking, and communica...

Proper diet and nutrition are crucial in young children’s formative years. These foster proper development for children, leading to good health, intelligence, and behavior, thus giving them better chances in succeeding later in life. In light of this, NutriAsia and Papa forged a partnership with both Marylindbert International and the Department of Education (DepEd) for school year 2020-2021, the Pinggang Pinoy Pina-Sweet Sarap Comprehensive School Program. It is a special module that teaches the importance of having the right diet and nutrition. Powered by Papa Banana Catsup and Papa Spaghetti Pack, the program aims to educate Grade 1 and 2 Filipino students about how keeping a good diet with the right nutrition leads to proper and healthy development. “With the Pinggang Pinoy Pina-Sweet Sarap Comprehensive School Program, we have a whole plan ready for teaching young Filipinos how to keep a proper diet and take in the nutrients they need,” said NutriAsia President and COO Angie Flami...

New year, new pet? If one is thinking of adopting a new furry friend soon, then The Royal Canin Club is the best platform and source of information for every aspiring pet parent out there.  Recognizing that a solid health foundation is a key to pets’ full and happy life, Royal Canin Philippines' new campaign puts the focus on kittens and puppies and the ways that pet owners can give their babies the healthiest Start of Life through proper care and nutrition. As the new year begins, Royal Canin is emphasizing its commitment to pets’ well-being in their full life cycle, particularly our pets’ first year of growth and development in the Royal Canin Club app. The rewards app is set to provide comprehensive knowledge, tips, quizzes, and Royal Canin product recommendations to new pet owners or those thinking of a new addition to their fur family. With more people adopting pets in the past year due to the quarantine, Royal Canin Club will be a useful resource for many new pet ...

Ushering in a new year is always another chance for new beginnings and goals for the upcoming days. If you’re tired of the usual resolutions, why not add setting a world record on your 2021 to-do list? To bring a high-spirited tone for the year ahead, Datu Puti is giving Filipinos something fun, lighthearted, and uplifting to kick off 2021. This year, the beloved vinegar brand will attempt to achieve a unique world record. In a virtual event that brings as many people as possible in a single virtual Zoom conference, Datu Puti hopes to set the official GUINNESS WORLD RECORDS™ title for the most people dipping food into vinegar online simultaneously and doing the iconic “Mukhasim” face. Be part of the #MukhasimNation and set a new world record on January 24, 2020. Register online now! “We’re hopeful that 2021 will be a better year for all of us,” shares Mario Mendoza, Marketing Director for Kitchen Fundamentals, “We want to welcome it together, as one Mukhasim Nation, with th...

The pandemic has made us busier than ever. With life happening from home, it is easy to get consumed with all the responsibilities and limitations we have to deal with. Moments where the family gets to spend time together – despite busy schedules and times of worry – are truly worth valuing and celebrating, and Jollibee knows this best. In its latest commercial starring Charlene Muhlach and family, Charlene emphasizes the value of making the most of these times together with family and giving them only the best, a bucket of crispylicious and juicylicious Jollibee Chickenjoy, to those they love the most! “Times are especially tougher nowadays, and moments with the family around are some of what we value the most. Our new ad honors the parents that choose to give only the best to their family, such as Jollibee Chickenjoy, because it make warm moments with loved ones even better,” said Cathleen Capati, AVP for Marketing – Bestsellers Category. You can have your favo...